Rihanna’s highly-anticipated makeup line Fenty Beauty was officially launched online around the world at midnight on Friday September 8th. After watching the beauty line’s live stream on Facebook which featured Rihanna herself applying the makeup products on beautiful dark skinned models like Duckie Thot and Leomie Anderson, it’s safe to say that this makeup line is fit to receive the dark skinned stamp of approval.
The pop star mogul rolled out her makeup line with a plethora of products, including a wide foundation range of 40 shades, an array of highlights, brushes, a primer, contour sticks, translucent powder, and a universal lip gloss fit for any skin tone. When asked about the shade range and inclusivity of her line, Rihanna expressed her ultimate goal being that everyone, from pale ivory to the darkest of chocolate skin, feels included and catered to. “You want people to appreciate the product and not feel like ‘oh that’s cute, but it only looks good on her.’”
The makeup community was on site, literally, for the launch and was able to give plenty of swatches of the products so people could get an idea of what they’d be buying. The foundation is the most notable product of the entire line. With 40 shades and several different undertones to choose from, it can get a little tricky especially shopping online since there’s so much to choose from. Our dark skinned sisters were generous enough to swatch all the darker shades. Though if you can, it’s best if you get matched in person because there’s so many different undertones and it turns slightly darker as it dries, so you may want to get it in person for the most accurate match.
The darker end of the spectrum is not as expansive as the lighter side but Rihanna herself has said that more shades are in the works. Though I think we can agree this is a good job for a first launch! Many other established makeup brands like Benefit, Too Faced, YSL, and even drugstore brands like L’Oreal and Maybelline aren’t this nuanced when it comes to the darker shades so I give props to Rihanna for putting in this effort. Even Nyma Tang and Duckie Thot have a shade in the line, which is number 490 for reference.